Resource • Calculator

ROI Calculator

Use this to estimate sponsorship value (profit + brand value) and show sponsors a simple ROI story. This is directional—not a guarantee.

Use proposal templates See package examples

Fill what you know. Defaults are conservative.

Sponsorship cost ($)

Event attendees (estimate)

Social impressions

Email impressions

Estimated conversions (customers)

Average order value ($)

Gross margin (%)

LTV multiplier

Brand value add ($) (optional)

Calculation uses: profit = (conversions × AOV × LTV) × margin. Total value = profit + brand value.

Share these in your proposal.

Estimated ROI

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Estimated profit value

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Total value (profit + brand)

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Estimated impressions

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Use the summary in your email or one-page proposal.